RAMURI Identity

RAMURI is a clothing brand founded by 3 designers, from Moldova. It combines minimalist design with cultural & local folkloric elements. In 2017, RAMURI decided to rethink their brand and align it to their values, voice and identity. We worked together with the founders to find a new name, and develop the identity to the next step. 
The name, RAMURI (in translate from Romanian – branches) stands out through power & brutal simplicity. 

Haina mea, armura mea. My clothes, my armour.