EA Romania
EA Romania is home to over a thousand team players: engineers, artists, innovators, & highly talented specialists. It plays a crucial part in the creation of notorious video games adored by fans all around the world, such as FIFA and Need for Speed.
Our task was to represent and differentiate EA Romania from the Electronic Arts group, by giving it a touch of individuality: a beating heart & soul.
The new, redefined identity resembles a cell, a functioning singularity that is also a part of a whole, complicated structure.
Check out the full project on Behance
Client: EA™ Romania
Client Team: Daniel Ionescu
Creative Agency: Piko
Creative Director: Constantin Sarcov
Executive Producer: Ana Mirza
Graphic Designer: Marin Damian
Digital Artist & CGI: Nastea Colesnicov
Copywriter: Beatrice Tabacari