WNTRGRND

Prjct Undrgrnd - a reputable name in the Dutch entertainment industry, known for some of the best deep house, tech house, minimal, techno parties in Amsterdam. Together, we worked on the creative concept of WNTRGRND - a new series of techno events. Running from December 7th through end-March, WNTRGRND events will feature more than 15 world-known artists. Along with prjct UNDRGND’s team, we worked on a brand-new identity, creative concept, PR strategy and decorations. The concept was inspired by the brutalism architectural movement which derived from the French ‘Béton brut’ (raw concrete) and is generally characterized by its rough, unfinished surfaces, unusual shapes, heavy-looking materials, straight lines, and small windows.